Tasked with creating a print campaign for one of the most misunderstood states, we decided to embrace the weird. A commonality between Florida and Gen-Z is their love of unconventional and creative spaces. Florida is full of authentically weird people, which we utilized in the campaign through collage

Role: AD, Designer

Brand: Florida

Print Campaign

Credits: Madeline Frazier

Print Campaign

Inspired by Florida’s tourism we created posters reminiscent of a postcard. Highlighting Florida’s quirky tourists and citizens.

Travel Booklet

A booklet featuring some of the most bizarre spots in Florida. Inviting tourists and young people to explore a new side of the state.