Fanta is widely considered a children’s drink. To make it more appealing to Gen- Z we took to music. Gen-Z listens to more music than any other generation combined. To help bridge the gap for Fanta, we created Fantasia. A partnership between Fanta and Spotify. Mix and match your favorite flavors and artists with the help of AI. Hear and taste combinations you never thought possible.
Role: AD, Animator
Brand: Fanta
One Club Young One’s Brief
Credits: Ciara Collins, Madeline Frazier, Claire Yamano, Angelia Swift
AI Experience
Fanta is partnering with Spotify. Gen-Z’s top 4 artists will upload their voices. Using AI endless flavor artist combinations can be created!
Posters
Out-of-home posters feature participating artists and a scannable QR code that takes you to the Fantasia Spotify playlist.
Social Media
Each Fanta flavor ‘takes over’ the Instagram account of the participating artists to advertise the Fantasia experience.